Wednesday 25 June 2008

On Page SEO

These are the on page elements we can change using synthasite and how other web design programmes refer to them.

1) Window Title. More commonly know as The Title Tag. This should be between 6 and 12 words.

2) Description. More commonly know as Meta Description Tag. This should be between 12 and 24 words.

3) Tags. I'm not sure what these are for and i suspect that they are useless. Ive used several tools that pick up the window title and description tags but none have ever picked up on my site tags. These are the ones in the publishing settings on synthasite. I could be wrong about this so if anyone else has found a tool that picks them up please let me know at cmdceramics@yahoo.com

Synthasite does not have the meta keywords tag available at the moment but I've been assured that it will be very very soon. One interesting thing I've noticed is that the description words should all be included in your keyword tag ( once available) Google will punish you if they are not. So anyone that is using the description tag is already being punished for not having the same keywords

Theres nothing we can do about this, but wait for synthasite to release the keyword update.

Choosing your Window title:

Use only your main keywords. The less words you use for this the more "weight" each word will receive in search results. Do not use something like "Welcome to our homepage".

Think about it for a minute.

You want to use something specific to your page that you think people will type in to Google when looking for similar products/information.

So for my website i would use "Kitchen and bathroom wall and floor tiling contractor in London"

Now we need to make this as short as possible, Take out the and's and in's
I would use something like this Kitchen Bathroom tiling contractor Walls Floors

Another important thing to remember is not to use the same word more then twice.


Choosing your description text:

Some search engines will display the description tag in search results for your keywords.

Your description text should have all of your keywords in it, you will be punished if they are not.

However this should also be written in sentances for humans to read, keep the and's and in's this time.

This should be between 12 and 24 words long. Give a little sales pitch.

Something like "Londons best wall and floor tiling contractor dealing with kitchens and bathrooms on an everyday basis"

As this could be shown in the search results we want it to say something thats going to appeal to searchers and make them click on your website.

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